This is a 26-slide PowerPoint which covers the entire LEARNING AIM E of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 12 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Role of Innovation and Enterprise Innovation: This section explains the development of creative ideas into new products, processes, or services. It highlights different types of innovation, such as product, process, and service innovation, and discusses ways to increase business efficiency and profitability through methods like Kaizen, research and development, intrapreneurship, and benchmarking. Enterprise: This part focuses on identifying opportunities to develop business activities through creative, lateral, and ‘blue sky’ thinking, as well as chance, serendipity, and intuition. It also describes the characteristics of entrepreneurs and intrapreneurs. Benefits and Risks Associated with Innovation and Enterprise Benefits: The presentation outlines various benefits of innovation and enterprise, including improvements to products, processes, services, and customer experience, business growth, development of new niche markets, offering unique selling points, improved recognition and reputation, and smarter working. Risks: It also addresses the potential risks, such as failing to meet operational and commercial requirements, failing to achieve a return on investment, and cultural problems like resistance to change and insufficient support from leadership and management. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 60-slide PowerPoint which covers the entire LEARNING AIM D of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 18 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Market Structures: This section explains different types of market structures, including perfect competition, imperfect competition, monopoly, oligopoly, and monopolistic competition. It discusses the characteristics of each structure, such as the number of firms, freedom of entry and exit, nature of products, and the competitive environment. The Relationship Between Demand, Supply & Price: This part explores the factors influencing demand and supply, such as affordability, competition, availability of substitutes, GDP levels, and consumer needs. It also covers the concept of price elasticity of demand (PED) and how it affects business decisions. Pricing & Output Decisions: The final section focuses on how businesses make pricing and output decisions in different market structures. It discusses the impact of demand, price elasticity, and market structures on these decisions. It also highlights how businesses respond to competitors’ pricing and output decisions. Overall, the presentation provides a comprehensive overview of key economic concepts relevant to business students. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 114-slide PowerPoint which covers the entire LEARNING AIM C of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 32 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: External Environment Political Factors: Discusses government support, regulation, and the impact of trading communities like the European Union. Economic Factors: Covers topics such as GDP, inflation, exchange rates, interest rates, taxation, and government spending. Social Factors: Examines demographic changes, urbanisation, migration, and changing consumer tastes. Technological Factors: Looks at technological changes, automation, communication, and the growth of e-commerce. Environmental Factors: Discusses the environmental impact of business activities and how businesses respond with environmentally friendly policies. Ethical Factors: Explores business ethics, including treatment of workers, suppliers, and customers. Legal Environment: Covers legislation affecting businesses, such as competition law and other regulatory requirements. Internal Environment Corporate Culture: Discusses the values and standards shared within an organisation and their impact on decision-making, communication, and workforce performance. Corporate Social Responsibility (CSR): Explores the reasons for and against CSR, including financial, HR, marketing, and operational benefits. Ethics: Looks at ethical considerations in business decisions, including environmental responsibility and treatment of workers, suppliers, and customers. Competitive Environment Competition: Examines the factors influencing competitive advantage, such as differentiation, pricing policies, market leadership, reputation, market share, cost control, and technology. Benefits of Competitive Advantage: Discusses the importance of maintaining a competitive advantage to achieve growth, brand loyalty, and innovation. This presentation provides a comprehensive overview of the various factors that influence business operations and strategies, both from external and internal perspectives. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 39-slide PowerPoint which covers the entire LEARNING AIM B of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 15 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Business Structure and Organisation This section delves into various organisational structures and their features, including: Hierarchical Structure: Tall and thin structures with many levels of hierarchy and narrow spans of control. Flat Structure: Few levels of hierarchy with wide spans of control. Matrix Structure: Teams from different functional areas work on specific projects. Holocratic Structure: Authority and responsibilities are shared among the workforce. It also discusses functional/operational areas within a business, such as Human Resources, Research and Development, Sales, Marketing, Purchasing, Production and Quality, Finance, Customer Service, IT, and Administration. Aims and Objectives This section focuses on the aims and objectives of businesses in different sectors: Private Sector: Objectives include making profits, profit maximisation, break-even, survival, growth, and market leadership. Public Sector: Objectives include service provision, cost control, value for money, service quality, and meeting government standards. Not-for-Profit Sector: Objectives include education, housing, alleviating poverty, and healthcare. It also explains the importance of SMART (Specific, Measurable, Achievable, Relevant, Time-constrained) objectives and provides examples. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 65-slide PowerPoint which covers the entire LEARNING AIM A of Unit 1 - EXPLORING BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There are about 24 hours’ worth of teaching in this PowerPoint. This is a summary of the PowerPoint: A1 - The Features of Business: This section covers different types of business ownership, including private businesses (e.g., sole traders, partnerships, private limited companies, public limited companies, cooperatives), public businesses (e.g., government departments), and not-for-profit businesses (e.g., charitable trusts, the voluntary sector). It discusses the legal structures of businesses, the sectors they operate in (private, public, and not-for-profit), and the advantages and disadvantages of each type. Case studies and examples are provided to illustrate the concepts. A2 - Stakeholders and Their Influence: This section explains who stakeholders are and their importance to a business. It covers internal stakeholders (e.g., managers, employees, owners) and external stakeholders (e.g., suppliers, lenders, competitors, customers, government agencies, communities, pressure groups). The influence of stakeholders on business success and how to manage relationships with them is discussed. A3 - Effective Business Communication: This section focuses on the importance of communication in business. It covers different methods of communication (written and oral presentations) and their benefits and drawbacks. The role of communication in aiding business success, including the use of social media and virtual communities, is highlighted. The presentation includes various activities, case studies, and examples to help students understand and apply the concepts discussed. **Please look out for the other PowerPoints which cover the whole of Unit 1. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 29-slide PowerPoint which covers the entire LEARNING AIM C of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Learning Outcomes Explore how a business plans its digital marketing campaigns. Analyse the success factors of digital marketing campaigns. Evaluate how a business can effectively use its resources. Assess the campaign against set targets. Key Sections Approach to Learning Aim C: Develop a digital marketing campaign aimed at creating brand loyalty. Include objectives, target segmentation, brand personality, resources, testing effectiveness, and measurements of success. Case Study: Beast Mode Clothing: A new fitness and casual clothing brand based in Manchester. Founded by Robert and Liza Williams, former personal trainers to wealthy clients. Features eco-friendly materials, 100% vegan products, breathable and fashionable designs, and an inclusive culture. Campaign Development: Set SMART objectives for Beast Mode Clothing. Identify target segments (e.g., age, income, community). Define the brand persona and how it will be marketed. Research competitors and their marketing strategies. Outline necessary resources (human, financial, technological). Plan and test digital marketing activities before large-scale implementation. Measure campaign success against specific targets. Integration in Marketing and Promotional Mix: Explore how digital marketing can be integrated into the marketing and promotional mix. Create an extended marketing mix and promotional mix for Beast Mode Clothing. Evaluate the anticipated returns on investment. Conclusion The presentation provides a comprehensive guide to developing a digital marketing campaign, using Beast Mode Clothing as a case study. It emphasises the importance of planning, resource allocation, testing, and measuring success to achieve effective digital marketing outcomes. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 76-slide PowerPoint which covers the entire LEARNING AIM B of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 960 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Key Sections Introduction to Digital Marketing Objectives and learning outcomes. Case Study: CardShark A business started by John and Marianne Shark, focusing on digital technology to produce and send greeting cards. Activities include setting business aims, generating leads, and creating SMART objectives. Lead Generation Explanation of Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Activities to generate and manage leads. Brand Awareness Using digital marketing tools like social media, online ads, and blogging to create brand awareness. Activities to create engaging posts and SMART objectives for sustained brand awareness. Customer Retention Strategies to retain customers and create a loyal customer base. Digital Marketing Strategies Creating a digital marketing plan for CardShark, including business aims, digital platforms, content creation, and revenue generation. Compensation Models Different models like Cost per Mile, Cost per Click, Cost per Engagement, Cost per View, and Fixed Cost. Activities to evaluate the effectiveness of these models for different types of businesses. Case Study: Netflix Analysis of Netflix’s digital marketing strategies and their effectiveness. Benefits and Concerns of Online Advertising Benefits like cost, targeting, coverage, measurability, formatting, and speed. Concerns like banner blindness, ad blocking, data security, illegal activity, display variations, consumer location tracking, and spam. Impact of Digital Environment on Consumer Choices How digital technology influences consumer choices and the advantages and disadvantages of this. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 46-slide PowerPoint which covers the entire LEARNING AIM A of Unit 17 - DIGITAL MARKETING. There are 3 Learning Aims in total and they are covered in 3 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 4800 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: What is Digital Marketing? Definition by the Digital Marketing Institute (DMI). Types of Digital Marketing Digital Marketing and Objectives How digital marketing can help achieve specific marketing objectives. Digital Marketing as an Extension of the Marketing/Promotional Mix Integration with traditional marketing for maximum exposure. Case Studies Examples like Coca-Cola and Dunsop Grange to illustrate the application of digital marketing strategies. Current Trends in Digital Marketing Importance of mobile devices and targeting specific market segments. Development of Customer Databases How businesses use data to target customers and generate leads. Types of Digital Advertising Different forms of digital ads and their effectiveness. Search Engine Marketing (SEM) Techniques like SEO and sponsored searches to improve visibility. Social Media Marketing Utilization of platforms like Facebook, Instagram, Snapchat, Twitter, and TikTok. Email Marketing Strategies and examples of successful email marketing campaigns. Devices for Displaying Digital Communication Use of personal computers, smartphones, tablets, and game consoles for digital marketing . Activities and Tasks Various activities and tasks are included to engage students and apply the concepts learned, such as investigating marketing strategies, analysing case studies, and devising digital marketing strategies. **Please look out for the other PowerPoints which cover the whole of Unit 17. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM E of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The presentation covers various strategies for businesses to operate internationally, including: Subsidiary Businesses: Owning a subsidiary in another country can diversify risk, reduce tax liabilities, and employ a local workforce with necessary skills. Joint Ventures: Businesses can combine expertise and utilize local knowledge, sharing risks and securing outlets for products. Partnerships: Forming alliances with foreign businesses provides market access and expertise without divulging too much operational information. Agencies: Professional businesses with local market understanding can help establish a foothold and provide local contacts and labour. Licensing: Allowing a third party to sell goods or services abroad, often linked to exclusivity deals, provides a stream of income with minimal costs. Franchising: Giving another business permission to trade using the franchisor’s name and products, which is less risky but may involve additional costs and loss of independence. Sub-contracting: Providing specific work to a foreign party on an ad hoc basis, allowing flexibility and cost control. Outsourcing: Contracting out production to a foreign business over time, which can improve product quality and match supply to demand. Reasons for Targeting International Markets The presentation also discusses reasons for targeting, operating in, and trading with international markets, such as low costs, increased wealth, shared expertise, new markets, risk spreading, government incentives, tax advantages, specialist skills, and proximity to raw materials and markets. Re-engineering Products and Services Businesses may need to re-engineer products and services to meet international market demands and preferences, which can be expensive but necessary, especially if required by law. Resource Considerations The presentation highlights various resource considerations, including capital costs, revenue costs, expertise and intellectual capital, training costs for local labour, and the organizational structure of international businesses. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 30-slide PowerPoint which covers the entire LEARNING AIM D of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 180 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM C of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 53-slide PowerPoint which covers the entire LEARNING AIM B of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 480 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: The PowerPoint focuses on the concept of globalisation and its various aspects. It begins by defining globalisation as the process of greater integration and inter-connectedness between countries, highlighting the main features such as the growth of international trade, trade liberalisation, enhanced mobility of labour and capital, increased cultural exchange, and the rise of multinational corporations (MNCs). The presentation also covers trading blocs, explaining how groups of countries agree to trade together freely, with examples like the European Union (EU) and the North American Free Trade Area (NAFTA). It discusses the role of the World Trade Organisation (WTO) in promoting free trade and reducing trade barriers. Additionally, the presentation explores the impact of globalisation on businesses and economies, including the benefits such as improved allocation of resources, increased specialisation, and greater competition, as well as the potential downsides like inequality, environmental impacts, and structural unemployment. The role of MNCs in globalisation is also highlighted, noting their influence on capital inflows, economies of scale, employment, and infrastructure development. However, it also points out the negative aspects, such as the profit motive, impact on small firms, environmental impact, and exploitation. Finally, the presentation addresses barriers to international business, including protectionist measures like tariffs, customs duties, quotas, and legal restrictions, as well as other barriers such as exchange rate volatility, legal and regulatory systems, and economic sanctions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

This is a 45-slide PowerPoint which covers the entire LEARNING AIM A of Unit 5 - INTERNATIONAL BUSINESS. There are 5 Learning Aims in total and they are covered in 5 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. This is a summary of the PowerPoint: Types of business activity: Exporting businesses, importing businesses, multinational enterprises, and associated businesses like logistics and marketing. Reasons for conducting business internationally: Growth, additional revenue streams, brand exploitation, access to new markets, diversification, increasing market share, market leadership, technological dominance, comparative advantage, economies of scale, fiscal benefits, and preferential tax rates. Choice of Markets Types of markets: Developed economies, emerging markets, and less developed economies. Factors influencing market choice: Type of product, costs, and size of the market. Exports and Imports Exports: Selling goods and services to other countries. Imports: Buying goods and services from other countries. Multinational Enterprises Characteristics: Dominant players, complex structures, grown through organic and inorganic growth, heavy investment in R&D, globally recognized brands. Reasons for existence: Economies of scale, growth, dominance, global brand recognition, avoiding protectionist measures, reducing transport costs, benefiting from cheaper labor, tax differences, producing close to materials or market, spreading risk. Associated Businesses Types: Logistics, marketing, human resources, finance. Financing International Business Methods: Prepayment by the importer, letters of credit, export credits, bank loans. Support for International Business Agencies: UK Export Finance, UK Trade and Investment, Chambers of Commerce, regional advisory organizations. Types of support: UK Export Finance Advisors, trade fairs, identifying international partners, grants for international promotions. **Please look out for the other PowerPoints which cover the whole of Unit 5. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**

The EDEXCEL/Pearson BTEC Business Unit 7 exam on Business Decision Making can be very difficult for both students and teachers. I am an experienced teacher and Moderator for the Business course and I have put together this Guide, complete with a Model Answer, to a question set a few years ago on a fictitious company called Spick and Span Bathrooms. The Guide will show you, step-by-step, how to disect the data and how to assemble a first-rate answer, helping your students to come up with a framework which can be used when they come to take the Unit 7 examination. An invaluable aid to what can be a tricky assessment!

This is a 27-slide PowerPoint which covers the entire LEARNING AIM H of Unit 7 - BUSINESS DECISION MAKING. There are 8 Learning Aims in total and are covered in 8 separate PowerPoints, making it easier to put together a teaching programme for the whole Unit. **Teachers will be required to do no other work. These PowerPoints include questions and activities as well as videos and they have been written by a BTEC Moderator and used with hundreds of students across the years. ** There is about 240 minutes worth of teaching in this PowerPoint. The PowerPoint is divided into two main sections: Business Skills and IT Skills. Business Skills - Introduction: Emphasises the importance of various business skills such as problem-solving, innovation, creativity, communication, thinking, and teamwork. Skills and Behaviours: Discusses the necessary skills and behaviours for different business situations, such as dealing with customer complaints, emergencies, and dietary requests. Decision-Making Approaches: Outlines three main approaches used in business decision-making: vision-led, plan-led, and consensus-led. Dealing with Complaints: Provides strategies for handling different types of complaints. Consideration of Risk: Explores the three forms of risk (legal, reputation, financial) associated with making final recommendations or judgments. IT Skills - Creating Appropriate Documentation: Highlights the importance of selecting the right IT tools and software for business documentation. Formal Business Reports: Discusses the different types of business reports and the software used to create them, such as Microsoft Word, Excel, and accounting software. Presentations: Explains the use of presentation software and the integration of various media and data into presentations. Graphs & ‘What If’ Scenarios: Describes the benefits of using software packages to create graphs and scenarios for better decision-making. The presentation also includes review questions to reinforce the key concepts covered. **Please look out for the other PowerPoints which cover the whole of Unit 7. Discounted bundle: buy all PowerPoints and get a discounted rate of 33% off!**